Data Monetization is the process of monetizing data assets to generate high revenue from existing data sources, real- time streamed data by discovery, capture, storage, analysis, dissemination and use of that data. Data monetization uses data generated through business operations and from electronic devices and sensors contributing in the Internet of Things. The Global Data Monetization Market was 1063 Million USD in 2018 and is estimated to reach 2462.35 Million USD by 2025 at a CAGR of 12.75% during the forecast period. The Europe is expected to have highest market share followed by Asia Pacific
Drivers vs. Constraints
Use of external data sources and growth in the use of data-driven decision making drives the growth in Data Monetization Market. It is also increased by rise in enterprise data, advancements in big data and analytical solutions.
The Varying structure of regulatory policies is one of the major constraints that restrict market growth.
Industry Structure and Update
Google’s smart thermostat product, Nest, monetizes the data collected by providing it to utility providers.
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