The global laundry detergent market size was estimated to be 109.6 billion in 2018 and is expected to grow at a CAGR of 6.5% from 2019 to 2026
This works more so with products and services that were not so affordable in the distant past. With growing income levels and higher disposable incomes, consumers are on the lookout for eye-catching products.
The economy is looking upwards and globalization has reached the average consumer. Furthermore, half of the global population lives in cities and towns which will grow to 5 million people by 2030.
Major Key Players Procter & Gamble, Church & Dwight, Henkel Company KGaA, Unilever Plc, S. C. Johnson & Son, Inc Amway Corporation, Reckitt Benckiser Group plc, Colgate-Palmolive, The Clorox Company, and Godrej Consumer Products.
Based on sales channel, the report segments the global Liquid Detergent market into online sales channels, supermarket and hypermarket, departmental & convenience stores and independent grocery stores. The online sales channels segment is expected to witness rapid growth during the forecast period owing to increasing number of deliver to door grocery startups. However, the hypermarket and supermarket segment will continue to dominate in terms of liquid detergent market share throughout forecast period.
By application, the report segments the global liquid detergent market into laundry and dishwashing. The dishwashing segment is expected to witness rapid growth during the forecast period, owing to increase in penetration of automatic dishwasher coupled with rise in consumer awareness about the product. However, presence of ample number of alternatives for liquid detergent in the market is expected to dissuade its growth.