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Global Smart Beacon Market By Component (Hardware, Software, and Services), End-user (Retail, Transportation & Logistics, Sports, Public Gatherings & Spaces, Hospitality, Others), and Region (North America, Europe, Asia Pacific, RoW) – Forecast up to 2025

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Global Smart Beacon Market By Component (Hardware, Software, and Services), End-user (Retail, Transportation & Logistics, Sports, Public Gatherings & Spaces, Hospitality, Others), and Region (North America, Europe, Asia Pacific, RoW) – Forecast up to 2025

Publisher Infoholic Research Pages 81 Format PDF
Publish Date 5 Dec. 2019 Report ID MAMR521423159

Global Smart Beacon Market By Component (Hardware, Software, and

Services), End-user (Retail, Transportation & Logistics, Sports, Public

Gatherings & Spaces, Hospitality, Others), and Region (North America,

Europe, Asia Pacific, RoW) – Forecast up to 2025

This market research report includes a detailed segmentation of the global smart beacon

market by component (hardware, software, and services), end-user (retail,

transportation & logistics, sports, public gatherings & spaces, hospitality, others), and

region (North America, Europe, Asia Pacific, RoW)

Overview: Global Smart Beacon Market

Digital transformation has become pivotal to an organization's future success. Like

never, today’s customers are more digitalized and willing to use smart apps for lifestyle

management. As a result, companies are focusing on developing a customer-centric

strategy to enhance the customer experience. This has created the demand for smart

beacons across verticals, as these beacons are equipped to connect with the customer

more precisely by delivering more personalized content such as customized promotional

offers and other personalized information.

In 2012, Bluetooth SIG announced BLE features with version 4.0 of the Bluetooth

specification and commercialized with the launch of Apple’s iBeacon in 2013. In 2015,

Google launched Eddystone, and the adoption of Eddystone has started to increase

because of its functionality. Eddystone is an open beacon format that offers three

payload types – Eddystone URL, Eddystone UID (unique ID), and Eddystone TLM

(telemetry information).

Google has launched two APIs (Nearby API and Proximity Beacon API) that help

Eddystone to gain more prominence. But in October 2018, Google announced that

Android will discontinue support for Nearby Notifications from December 6th, 2018, due

to misuse of the service resulting in irrelevant and spammy marketing messages being

delivered as notifications on Android phones. As a result, many considered proximity

marketing is no longer viable, but the market continued to grow due to consumer

willingness to download branded app promoted by the company to its product or service.


20182025$XX Mn $XX Mn CAGR53.6%2019 -2025


Market Segmentation: Global Smart Beacon Market

The global smart beacon market is segmented into components, end-users, standard,

and regions. Based on components, the global smart beacon market is segmented into

hardware, software, and services. Based on end-users, the global smart beacon market

is segmented into retail, transportation & logistics, sports, public gatherings & spaces,

hospitality, and others. The retail segment was dominant in 2018 and is expected to

remain dominant throughout the forecast period. This is mainly due to the increasing

focus on enriching customers with better location and proximity-based user experiences.

Based on the standard, the global smart beacon market is segmented into iBeacon,

Eddystone, and others. Among others, the Eddystone segment is projected to be the

fastest-growing segment, valued at more than $500 million in 2018, and is expected to

grow at a CAGR of 67.8% during the forecast period 2019–2025.

Regional Outlook: Global Smart Beacon Market

Regionally, the global smart beacon market is segmented into North America, Europe,

Asia Pacific, and Rest of the World (RoW). In terms of revenue, Europe dominates the

global smart beacons market, contributing around 47% market share in 2018 and is

likely to maintain significant market share throughout the forecast period. This is mainly

due to continuous preference for location-based services particularly in transport &

logistics, retail, and tourist destinations. Asia Pacific is identified as the fastest-growing

region, i.e., at a CAGR of 58.2% during the forecast period 2019–2025.

Competitive Analysis and Key Vendors: Smart Beacon Market


The report covers and analyzes the global smart beacon market. Vendors are

increasingly focusing on developing new use cases, product innovation, and expanding

their distribution network.

Few of the Key Vendors in the Smart Beacon Market

 Hewlett Packard Enterprise (Aruba Networks)

 Estimote, Inc.

 Bluvision Inc.

 Kontakt.io

 Radius Networks, Inc.

 Accent Advanced Systems, SLU

 BlueUp Srls

 Sensoro Co., Ltd.

 Shenzhen Minew Technologies Co., Ltd.

Benefits:

The report on the smart beacon market contains an in-depth analysis of vendors, which

includes financial health, business units, key business priorities, SWOT, strategies, and

views; and competitive landscape. The study offers a comprehensive analysis of the

“global smart beacon market”. Bringing out the complete key insights of the industry,

the report aims to provide an insight into the latest trends, current market scenario, and

technologies related to the market. In addition, it helps the venture capitalists, smart

beacon vendors, component manufacturers, contract manufacturers, and distributors to

understand revenue opportunities across different segments to execute better

investment evaluation.

Global Smart Beacon Market: Market Segmentation

 Global Smart Beacon Market, By Component

o Hardware

o Software

o Services

 Global Smart Beacon Market, By End-user

o Retail

o Transportation & Logistics

o Sports

o Public Gatherings & Spaces

o Hospitality

o Others


 Global Smart Beacon Market, By Geography

o North America

o Europe

o Asia Pacific

o RoW


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Regional analysis
Segmentation analysis
Industry outlook
Competitive landscape
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